UX and UI design are more than just a buzz word. It forms a big part of our everyday lives. Have a look at your phone, laptop or computer…all of these make use of UX and UI, but with most things in life, some myths form around people’s opinions of what it is and how it works...
UX and UI design are more than just a buzz word. It forms a big part of our everyday lives. Have a look at your phone, laptop or computer…all of these make use of UX and UI, but with most things in life, some myths form around people’s opinions of what it is and how it works. We are going to “debunk” 5 of the most common UX myths today. Are you ready?
Wrong! UX and UI form part of one end result but are definitely not the same thing. So, what exactly is the difference?
UX, or User Experience, is a research-based disciple that focuses on understanding the user, their problems and how the product will function to solve these problems.
UI, or User Interface, focuses on aesthetics, visual representation and bringing the personality of the product to life.
It is important to know the difference between UX and UI, as they form a team that works together to ensure user satisfaction.
The main purpose of UX is to satisfy the user’s expectation, but that is not the only purpose. Business goals, objectives, viewpoints, and target markets also form a big part of UX. This will determine what challenges the business face and how the product/design can solve it.
That is not the case. UX is always there, whether it is intentional or not. UX and UI design is an important part of product requirements. Without a set design structure and interface solution to solve both the business and the consumer’s challenges, the product will fail to survive long term. Great UX and UI design are crucial to ensure that the product stays relevant for the user and satisfy both the goals of the business and the consumer.
As they say, “Too much of a good thing is bad for you”. The more choices a product offers, the harder it is to understand the interface and functionality of the system. Too many choices will lead to decision paralysis where users start to overthink their options, causing them to abandon the website or services in search of a system that is easier to use or understand.
Expertise does not compensate for testing. None or very little testing can lead to possible problems being missed or overlooking challenges that users might face. Correcting these problems after deployment will cost you more money than doing proper testing from the get-go. The likeliness of a user staying loyal after they had to bring simple issues to the attention of the creator is highly unlikely as they would rather use a product that immediately satisfies their needs. Here are a few benefits of doing proper usability testing:
· Determine if users can successfully complete specific tasks.
· Find out how long it takes to complete specific tasks.
· Identify the changes required to improve user satisfaction.
· Deduce whether the results meet the usability goals or not.
The myths mentioned above are only 5 UX myths we face in our technological society, but there are many more.
· UX and UI are NOT the same things. UX is the science and UI is the art.
· UX focuses on both the user and the business’s goals.
· UX is not optional and forms a core part of every digital solution.
· More choice gives users decision paralysis leaving them overwhelmed and confused about what to do next.
· Usability testing is crucial to ensure user satisfaction and can save money in the long run.
So, what else do you want to know about UX?
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